THE BLUEPRINT BY M.J. LLC

I founded The Blueprint by M.J., co-owning it with my partner, and we became a multi-member LLC in April of 2022.

The Blueprint by M.J. LLC

The business venture

Entering into the school of management at Wentworth, I concentrated in entrepreneurship with the intention of pursuing my business ideas and gaining the knowledge to make informed decisions during that process. The Blueprint by M.J. LLC was founded out of a desire to provide myself and my partner with an asset and the opportunity to create an entity of our own. Our partnership harps on our strengths, being 22+ years of restaurant industry experience, encompassing, personnel management, inventory management, and data analysis. In addition to formal business management and entrepreneurship education and field experience. Since the birth of this business, we have adjusted our offerings, price points, and marketing strategies as a result of our clientele's feedback, the current market offerings, and personal interests. My education at Wentworth has significantly influenced my business decisions and has been useful in my development as a first-time business owner and partner.

Educational Contributions

Leadership

Management Communications

Managing and Leading Organizations

Business Negotiation Principles

Psychology of Leadership

These four courses have guided me through managing my relationships with my partners and clients. Not only having the knowledge of multiple forms of leadership, management and team member types, but also knowing how to apply my skills and adjust them accordingly has been helping me to identify how I should operate across various situations and personality types.

Entrepreneurship

Principles of Marketing

Intro to Entrepreneurship

Intro to Technology Entrepreneurship

My concentration courses have educated me on what it means to be an entrepreneur and what facets go into this process. In these classes I curated business ideas, learned how to develop these ideas using business tools and methods, and I also learned how to deliver a pitch amongst many other takeaways. Having learned how to take an idea, formulate it, and then bring it into existence, I believe the partial success of TBP is due to my ability to go through this process continuously and make others see why we're worth buying into.

Finance

Managerial Accounting
Financial Management

As the founder of this company I take on many roles, including being the director of finance. Amongst the education I gained and put into practice, these two courses thus far have been the most beneficial. As we are still in the early stages of this business and making space for ourselves in this industry, our COGS and operating expenses have to be monitored closely. With formal education on financial statements, we have had ease with understanding our numbers and producing these documents.

I Am Her

I Am Her, is a private club, for young black girls and women, where they can reap the benefits of intentionally bettering themselves, supporting and investing into one another, and understanding the impact they can create, within and outside of their communities.

Creating New Ventures

Ad Project

Creating New Ventures is a senior course that is structured on a semester long project. I Am Her was the chosen business idea that I am pursuing and developing. We were tasked with creating an ad to sell our idea and include a call to action (CTA) and tracking mechanism. In the first version of my ad, the feedback was that the message was not communicated clearly, and I failed to include a CTA and a tracking mechanism. I was not required to produce an edited version, but I wanted to improve and followed through on a personal pursuit to produce a revised version. The second video is the edited version with the necessary corrections.

Reflecting on this experience, as this was my first time creating an ad, I felt very unsure of my capabilities and was not confident in creating it, however, having gone through this process, I feel more encouraged to engage in this experience again and continue to receive feedback to be more successful in what I produce next. In addition, from this project I gained awareness of the difficulties of producing an effective message, conveying exactly what I intend for viewers to takeaway, and how to develop and direct the visual aspects of the ad.

Version 1

Version 2

I Am Her

The business venture

Growing up, I've always found myself taking an interest in educating others which has landed me in "motherly" roles, the friend people would turn to for advice, or to have a good to have a good debate with, and often, being "the mediator." And with a natural tendency to engage in or create thoughtful discussions whether it be amongst my peers or as a panelist, it was inevitable that I'd embark on a journey that was transformative, not only for myself, but for those impacted by me. I Am Her, was born out of my developed ability to analyze, challenge, provide and take on new information and my passion for the betterment of girls that look like me.

Having developed the ideas behind this business venture outside of Wenworth, I was able to significantly cultivate, edit and reedit my vision, and now that I am further developing it as a semester-long project, I have been able to gain perspective and work on elements of this business idea underdeveloped and not yet incorporated.